A New Look at an Old Visionary
Helmut Lang
When the great fashion designer and (lesser known) artist, Helmut Lang, mounted his inaugural exhibition, Watson & Company was bought on board to help with the launch. Working alongside Mark Fletcher and Scott Campbell Studio on its design and intricate production, Watson crafted a unique identity and flexible suite of rubberized marketing materials for the debut — all in line with Lang’s amorphous, yet minimalist practice. Rubber soul, maybe, but traction indeed.
